New Program Launch

BBA in Technopreneurship

The Degree for Founders

3 Years • 6 Semesters • 1 Venture Launch

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The Pragna Difference:
The "Builder's Spine"

Most BBAs write papers. Our students ship products.

We've redesigned the traditional business degree into a 3-year venture accelerator. You won't just learn about business; you'll build one from the ground up, equipped with the technical skills to create and the strategic mind to scale.

Year 1
The Digital Creator
Year 2
The Product Manager
Year 3
The Founder

Outcome-Based

You don't pass by writing exams. You pass by generating revenue or shipping products.

Tech-Integrated

We don't teach "IT Management." We teach No-Code Building. Build your own prototypes.

Cross-Pollination

Sit with B.Tech students. They build the engine; you build the business model.

Program Structure

A progressive journey from learning the tools to building the venture.

1
Foundations

Year 1: The Digital Creator

"Master the tools of the modern founder."

S1The Business Toolkit

  • MGMT 101Management Principles 2.0 (Agile & Lean)
  • TECH 101AI Literacy: Prompt Engineering
  • ECON 101Microeconomics for Digital Platforms
  • COMM 101The Art of the Pitch: Storytelling
  • LAB 1No-Code Studio I: Building Apps

S2Financial & Data Fluency

  • FIN 101Startup Finance: Burn Rate & Unit Economics
  • DATA 101Business Analytics with AI
  • MKT 101Marketing Fundamentals (4 Ps in AI Era)
  • TECH 102Product Design (UI/UX): Figma
  • LAB 2The "Side Hustle" Sprint: Generate Revenue
2
Execution

Year 2: The Product Manager

"Bridge business and technology."

S3Product & Growth

  • PROD 201Product Management: PRDs & Roadmapping
  • MKT 201Growth Hacking: SEO, SEM, Viral Loops
  • LAW 201Corporate Law, IP Rights & Data Privacy
  • TECH 201Generative AI for Business
  • LAB 3Venture Studio I: Customer Discovery

S4Operations & Scale

  • OPS 201Digital Supply Chain & AI Operations
  • HR 201Talent Strategy: Remote/Hybrid Teams
  • FIN 201Corporate Accounting & Taxation
  • RES 201Market Research with AI Agents
  • LAB 4Venture Studio II: Building the MVP
3
Strategy & Launch

Year 3: The Founder

"Scale your venture to the world."

S5Strategic Leadership

  • STRAT 301Competitive Strategy
  • FIN 301VC & Private Equity
  • LEAD 301Negotiation & Conflict Resolution
  • DOM 301Elective: FinTech / HealthTech / AgriTech
  • LAB 5The Incubator: Legal & GTM Strategy

S6The Capstone Launch

  • CAP 301Venture Launch: Sales & Ops Live
  • CAP 302The Pitch Deck: Investment Dossier
  • startupsCorporate Internship (Alternative Track)
Final Event"Demo Day"Pitching to Real Investors

Ready to Build Your Venture?

Join the cohort of future founders. This is not just a degree; it's your first step into the startup ecosystem.

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